SERIKA

Brand distribution between Europe, Asia and the United States.

The distribution partner for European brands entering Asia, and the operator behind Asian brands selling in the US and EU.

→ Appoint us in Asia

Good brands rarely fail abroad because of the product.

They stall in the space between markets.

A European label that sells out in Paris goes quiet in Shanghai. A Shenzhen brand with five-star reviews never reaches a shelf in Dublin. The demand was there both times. The operator was missing.

SERIKA was set up to be that operator, in both directions.

/ Lanes

Two lanes, one accountable partner.

Open for 2027 appointments

European brands into Asia

You grant the territory. We build the business: registration, price architecture, channel selection and the local team that sells. You keep brand control. We carry inventory risk and the operating load.

Territory appointmentExclusive or selective
Registration & importLabelling · claims · customs
Cross-border e-commerceTmall Global · Douyin · Shopee · Lazada
Offline retailSpecialty · department store
Demand generationKOL seeding · performance media
ReportingMonthly sell-in / sell-through

Packaged food and bottled goods on wooden retail shelving — Retail shelf · specialty channel

/ Team

Operators, not advisers.

Brand, channel and compliance are handled by people who have run marketplace accounts themselves. You speak to the person doing the work.

/ Method

Price integrity first.

We open the channels that fit the brand and hold one price architecture across them, instead of listing everywhere and discounting to compensate.

/ Reporting

Monthly numbers, plainly reported.

Sell-in, sell-through, stock cover, channel mix and margin, every month, in a format your board can read without a call to explain it.

/ Capabilities

What we take off your side of the table.

Market assessment

Demand sizing, competitive shelf, landed-cost model and a recommended price ladder before anyone commits.

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Regulatory & import

Registration, ingredient and claims review, label adaptation, customs classification and entity of record.

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Channel strategy

Which marketplaces and retailers, in which order, with price integrity held across all of them.

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Localisation

Positioning, naming, PDP copy and creative rebuilt for the destination market rather than translated.

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Demand generation

Creator and KOL programmes, marketplace advertising and seasonal campaigns run against sell-through targets.

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Logistics & after-sales

Freight, bonded and 3PL warehousing, returns, and customer service in local language and local hours.

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Brand protection

Authorised-seller policy, grey-market monitoring, and trademark and listing enforcement.

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/ Coverage

Where we operate.

USNEW YORK

EUDUBLIN

ASIAHK · SHA · SIN

Eastbound · EU brandsWestbound · Asian brands

Categories: beauty and personal care, functional food and beverage, small kitchen appliances, consumer tech accessories, assistive and wellbeing products.

/ Process

First call to first shipment in about a quarter.

Each stage ends at a decision point

Stage 1

Discovery

Catalogue, current markets, margin structure and what has already been tried. We say plainly if the category is wrong for us.

Weeks 1–2

Stage 2

Assessment

Landed-cost model, price ladder, channel plan and a first-year forecast you can hold us to.

Weeks 3–6

Stage 3

Agreement

Territory, exclusivity, MOQs, marketing commitment and IP terms, signed before any registration spend.

Weeks 6–9

Stage 4

Launch

Registration, listings, first PO, inbound freight and the opening campaign. Reporting starts in month one.

Weeks 9–16

From first shipment to shelf, one partner answers for every market we hold.

→ Start a conversation

/ Enquiries

Tell us about the brand and the territory. We reply to every qualified enquiry within two business days.

support@serikatrading.com